Why advertise on cars? What do you see as the driving factors in the growth in advertising on cars?

Well, you almost answered your own question with the use of the word "driving". That is exactly what advertising on cars (or mobile advertising) allows the advertiser to do - drive the message! Although mobile advertising, such as truck ads, bus banners, and taxi tops, has been around for quite some time, now there is a new technique that takes it to the next level - advertising wraps. A vehicle is wrapped in a vinyl adhesive material, producing a colorful and flashy advertising presentation.
With the recent downfall of online advertising and the ineffective results of web banners, companies are quickly pulling back their advertising budgets into more traditional forms of media such as outdoor advertising. Despite the previous not-to-be gold rush for online advertising, outdoor advertising has been steadily increasing in popularity. Now, with our Vehicle Wrap  programs at Ricoimaging.ca advertisers are presented with the opportunity to enhance their outdoor advertising efforts. Instead of investing in conventional stable billboards, which can get really pricey in highly populated areas, advertisers can now literally "drive" their campaign message to any desired location at a fraction of the cost.

Unlike traditional outdoor advertising, which does not offer three-dimensional and 360-degree exposure, Ricoimaging.ca exist precisely in the scope of the surrounding drivers and pedestrians for maximum impact. One of the most important factors is that Ricoimaging.ca wrap programs receive much greater exposure than more traditional advertising avenues. Unlike the stable billboard, which may receive a few seconds of exposure in limited view, wraps are moving with the traffic and thus produce drastically prolonged and repeated exposure. When they are parked they attract the attention of the surrounding pedestrians and passing vehicles as well, and are virtually never out of sight-a win-win situation for advertisers. Dollar-per-dollar, mobile advertising is becoming the most effective advertising avenue available. 


www.ricoimaging.ca | www.mobilewraps.ca Toronto's Trusted Name in the Mobile Advertising | 416.909.9864